Search Engine Optimization Certification

Getting a search engine optimization certification can ensure long term success for you and your clients, get certified in a process that gets results.

Are you looking for a good search engine optimization certification?

E-commerce is booming, the net is growing and the importance of a good ranking in the engines is paramount for any online business. Of course there are other ways to generate traffic, some businesses rely solely on paid advertising and PPC but getting a high editorial placement for big demand keywords is - and will be for some time to come- the holy grail of success on the web.

There are industry and vendor specific certifications for pretty much every type of technology out there. In the IT world you can become Microsoft/Cisco/Novell/CompTIA certified to name just a few. So what certifications are there for online business marketing – specifically the dark art of search engine optimization?

Search Engine Optimization Certification – Google Certified? - Don’t hold your breath!

These days the ideal qualification would be ‘Google Certified Search Engine Specialist’ or something along those lines. It’ll never happen – ever, here’s why:

Google frown upon the whole concept of SEO. They don’t like people trying to manipulate their way up the rankings which is why they constantly update their algorithms to counter the latest tricks and loopholes.

The reason Google are as successful as that are is that they produce the best, most relevant search results. They are constantly striving to deliver top results and keep people coming back which in turn means more exposure for their advertisers. Their focus is on the quality of their search results, a lot of heavily SEO’d sites lack quality, they tend to be sales sites with more links than content or big long single page sales pitches.

Search Engine Optimization Certification – The future of SEO.

When you look at the history of search engines and SEO you can see a pattern of improvements in SE quality and algorithm updates to weed out loopholes and tricks.

The engines are making it harder and harder for people to figure out how to game the system and when those people finally do the ‘Google dance’ happens, the goalposts move once again and the eggheads have to start all over. This game of cat and mouse will just get more complex as time goes on with the algorithm chasers on the wrong side of the 80-20 rule.

Search Engine Optimization Certification – There is another way

So if you haven’t clicked away after all that doom and gloom congratulations! You’re about to find out about a real search engine optimization certification that will put you in a position to deliver results like these.

You see the trick of getting a site to the top of the rankings is to work with the engines instead of trying to work out their algorithms and manipulate them. By working with the engines I mean deliver what they want. Help them to deliver quality results – without ‘tweaking’, without trying to compete with the army of PHD’s working at Google constantly updating the algorithms and without having to try and game the system at all.

The Sitesell Certified Webmaster Program is a search engine optimization certification with results that will have your clients positively salivating at the prospect of you transforming their business for them.

Not only will you learn the best ‘keep it real’ 80-20 techniques of building sites that get traffic, you will have marketing materials which prove your expertise in creating success online such as this traffic test.

On completion of the program you will also be listed in the Sitesell Certified Webmaster Directory which is visited by tens of thousands of small business owners every day looking for qualified individuals with your search engine optimization certification and skills.

The Sitesell method of search engine marketing focuses on long term success with no ‘tweaking’. Search engine optimization by means of trying to match ever evolving algorithms is dying a death.

Stay on the right side of the 80-20 coin by keeping it real. Get a search engine optimization certification that will ensure success for your clients and you in the long term - become a Sitesell certified Webmaster.